Kai needs a new hairstyle, and we need your help! Over the years we’ve seen the most incredible work OLAPLEX users have created with the help of OLAPLEX. Now, we want to see what your creativity can conjure up in the designing of a new hairpiece for our virtual team member, Kai. We created Kai, taking the images of over 240 brand advocates and employees along with the emotional qualities of each person, merging them into a composite that is an accurate, bias-free visual representation of the entire team.
In the spirit of creativity, we challenge you to compete in a design competition for Kai to wear in Decentraland. The winning design will be transformed into an NFT wearable for Kai. The 1st place winner will win $2,500 for themselves plus $2,500 to a charity of their choice, 10 OLAPLEX products valued at $300, and a featured interview on OLAPLEX social media channels. No computer or design background? No problem! Our team will transform your hair design into an NFT wearable for Kai! You’re welcome to design it using a design program, but it’s not at all necessary— pen or pencil and paper is just fine!
The 2nd place artist will receive $1,000, plus 10 OLAPLEX products (valued at $300) and a shout out on our social media channels. In 3rd place, the prize is $500, plus 10 OLAPLEX products and a shout out on @OLAPLEX special media channels. 1st, 2nd, and 3rd place will be determined by the public vote, so gather all the besties to vote!
How does it work? Create a hair piece and/or head accessory that reflects your creativity, art, and style. Kai represents the OLAPLEX community, including you! You must submit a 2D or 3D drawing of the front, back, and sides of the hair/head piece (s). Your submission may include up to 2 individual wearable components. Piece 1 is hair and or a helmet, tiara, or hat—note that piece 1 will replace the entirety of Kai’s current hair. Piece 2 is rendered on the top of an avatar’s head, for example, a halo.
Designs should work with the shape of the Decentraland avatar. See guidelines here: https://docs.decentraland.org/
Submissions are due by 11:59PM on October 4, 2022. You must be 18 years of age or older to qualify and live in one of the following countries: United States, United Kingdom, Canada, France, Spain, Italy, Australia, Japan.
The OLAPLEX community is full of talent and the perfect candidates to design Kai’s new hairstyle! We are so excited to see all of your submissions––this is going to be a close competition, we already know it!