After ColourPop released a limited edition holiday line at Target, I was particularly curious whether the brand would put roots down in the beauty aisles of our favorite store. Turns out, Target will be stocking both exclusive ColourPop for Target products, as well as makeup favorites from their core collections in stores and online starting this year!
One thing that always overwhelms me about ColourPop is how many products they have, and how many new releases they pump out weekly. To cut through the fluff, I’ve rounded up what I consider to be the best ColourPop makeup that you can now find at Target.
ColourPop for Target Eyeshadow Palettes ($14)
Twelve new ColourPop eyeshadow palettes were released specifically for the Target launch, all 9-pans with various shade themes both neutral and bold. These palettes are well balanced between mattes, shimmers, and some even contain pressed glitters!
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I absolute love the Plum SZN palette, a collection of mauves and purples, and Deja Brew which is a cool-toned neutral palette with taupes and browns.
ColourPop Super Shock Eyeshadow ($7)
You’ll now be able to find some of your favorite single Super Shock Eyeshadows at Target– at least fourteen shades have been added to the Target site in the past couple days. Some shades work best as shimmery shadow toppers, others can stand on their own and add a ton of pigment. Sometimes I’ll use Super Shock Shadows to bring a little “oomph” to palette looks, but my favorite way to use them is to blend the more opaque shades all over the lid for a monochromatic eye.
ColourPop Lippie Stix ($8)
If you love creamy, pigmented, and comfortable formulas, you’re gonna love the Lippie Stix. With Mango Seed Butter, Avocado Butter, Shea Butter and Vitamin E in the formula, these feel as good as they look! One swipe is all you need for full coverage color, which lasts well into the day but may need a touch up after eating. The bolder shades can leave a bit of a stain, which helps it stay noticeable longer. It’s important to note that the finish varies depending on the shade, some are matte, matte X (super matte like liquid lipstick) and some are creme.
ColourPop Lux Lip Oil ($10)
Prefer a glossy lip? I know I have lately, and the Lux Lip Oils are go-tos when I want shine but also TLC for my dry lips. This non-sticky formula contains calendula and chamomile to moisturize lips, and gives you a sheer wash of color. Above, I’m wearing Bengal, a rosy pink that looks very natural. It’s also available in a clear shade called Dew Drop.
ColourPop Pretty Fresh Foundation ($16)
This one comes with a big asterisk, because it took three tries for me to find my shade. But once I did, it’s one of maybe three foundations ever that match me perfectly (I wear Light 50W!). I haven’t seen what the new ColourPop section will look like at Target, and whether it will include testers, but just know that these dry down a bit darker than they look freshly applied.
With that said, the Pretty Fresh foundation gives medium buildable coverage, a natural “fresh” finish that’s not too dewy, and a smooth veil over skin texture. It’s super lightweight and comfortable, with hyaluronic acid and coconut water in the formula for a hydration boost. Fragrance-free is a plus for my acne-prone skin, as well.
What ColourPop makeup are you most excited to buy at Target?