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2023 trend watch: skinification

Much like the fashion industry, cosmetics, and personal beauty care companies cater to consumers as demand constantly evolves to shape and form different consumption trends. Exciting advancements in beauty technology and ingredients innovation can drive consumers to try new products and engage in trends as they rise and peak in popular culture, but how can companies in the cosmetics and personal beauty care industries better anticipate trends as they arise?

The “skinification” of skin and solar care products is a trend that is quickly emerging and growing in popularity this year. To better understand how this trend may impact future product formulation and how companies can pivot to meet this new consumer demand, CosmeticsDesign sat down to speak with Helene Hine, Global Marketing Manager, Photoprotection; Donna Petretti, Regional Marketing Manager, Personal Care; and Abhijit Bidaye, Applications Manager, Personal Care at CRODA for their insights and experience on “skinification.”

What is skinification?

“Skinification” of personal beauty care products can be applied differently depending on the product type and intended application. For cosmetics products, “‘skinification’ is the presence of skincare-inspired ingredients, trends, and claims across beauty and personal care categories​,” explained Petretti, which then expands to include options like scalp treatments or a focus on hair health from root to tip for hair care products.

When considering solar care products, “skinification” principles can also be applied, opening up a wider range of product functionality and application possibilities. “‘Skinification’ of solar care products allows us to get away from being restricted to beach or outdoor category and promote a philosophy of overall well-being of the skin health​,” said Bidaye, which “opens up the playing field to every day photoprotection, empowering the consumers to make it a part of their daily skin care routine​.”


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